Culligan
A really fun two-day shoot with Culligan, alongside the team at Made by Banter.
Day one, I shot stills alongside the video crew as they brought the “Hey Culligan” spot to life—super playful, story-driven, and full of energy.
Day two was all about stills. Having the full crew there made it easy to really dial in the images. We built two distinct worlds: the “before” (to intentionally show water buildup and texture) and the “after”— clean, soft water and a happy family.